There are a number of free online tools that are designed to carry out this task efficiently. Quick Tip: When using a keyword, it is important that you carry out sufficient research on what keywords the competition is using. However, you should be careful not to overuse a keyword. Single keywords separated by a comma will do just fine. In the Apple store, the company does not require that you come up with an entire phrase. This is among the simplest SEO strategies to implement and is popular with Apple Store. This means that a successful app must adhere to best practices to rank highly in app store search results. In 2013, Ankit Jakin, the head of search and discovery at Google Play, confirmed that the majority of app installs (downloads) were a result of user searches within the Play Store. There are several ways to achieve good ranking in app store searches and landing pages. This is especially so after Google made the decision to start indexing apps.Īpp Store Optimization (ASO) and Search Engine Optimization (SEO) employ a variety of methods to improve a mobile app's visibility on the App Stores, the App landing pages and on various platforms such as blogs, review sites and social networks. Consequently, there is a need to look at the App market, which seems set for a revolution. There are people and companies making millions of dollars from simple apps. So how can you ensure that your app ranks well in the app stores? What's your strategy? Therefore, good ranking of the mobile app's website in SERP's can be a key element to direct traffic, hence potential downloads, to the app. It is measured by the number of times the app is downloaded from its website or an app store. Effective April 21st 2015, a website's compatibility with mobile devices affects its ranking on Google.įor a mobile app, popularity is the all-important measure of success. 72% of online activity from mobile devices is done through apps, not browsers. 34% of traffic to the 10 most visited sites in the U.S is from mobile users. The growth of mobile apps in recent times cannot be under estimated. However, using mobile apps requires that marketers re-educate themselves if they are to become successful and gain popularity in the marketplace. For a long time now, mobile apps have remained a mysterious place for online marketers.
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